Insights

When most people think of Corporate Social Responsibility (CSR), they imagine philanthropy — a donation, a social campaign, or an environmental project tacked onto a company’s annual report. But for GECA (Gestion d’Étude, Comptabilité et Audit), CSR isn’t an obligation. It’s a business model. Founded by Joanne Alexis Bounouni, GECA began as a traditional finance and audit firm serving Haiti’s private sector. Over time, Joanne saw a deeper opportunity: the same systems used to

Over the past ten years, GECA (Gestion d’Étude, Comptabilité et Audit) has evolved from a visionary financial advisory firm in Haiti into a strategic national leader shaping women’s entrepreneurship, financial inclusion, and sustainable economic growth across the Caribbean. But today, GECA’s story goes far beyond Corporate Social Responsibility- it’s about building entire ecosystems of economic opportunity that link the private sector with underserved communities through fina