Insights

When most people think of Corporate Social Responsibility (CSR), they imagine philanthropy — a donation, a social campaign, or an environmental project tacked onto a company’s annual report. But for GECA (Gestion d’Étude, Comptabilité et Audit), CSR isn’t an obligation. It’s a business model. Founded by Joanne Alexis Bounouni, GECA began as a traditional finance and audit firm serving Haiti’s private sector. Over time, Joanne saw a deeper opportunity: the same systems used to