Insights

When most people think of Corporate Social Responsibility (CSR), they imagine philanthropy — a donation, a social campaign, or an environmental project tacked onto a company’s annual report. But for GECA (Gestion d’Étude, Comptabilité et Audit), CSR isn’t an obligation. It’s a business model. Founded by Joanne Alexis Bounouni, GECA began as a traditional finance and audit firm serving Haiti’s private sector. Over time, Joanne saw a deeper opportunity: the same systems used to

When the world shut down in 2020, few businesses in Haiti were insulated from the dual crises that followed - a global pandemic and an unprecedented period of political and economic instability. For GECA (Gestion d’Étude, Comptabilité et Audit), these challenges became an unexpected catalyst for growth. Within weeks of the first lockdowns, GECA transitioned to a remote operations model, ensuring that client audits, accounting services, and financial consultations continued un

Over the past ten years, GECA (Gestion d’Étude, Comptabilité et Audit) has evolved from a visionary financial advisory firm in Haiti into a strategic national leader shaping women’s entrepreneurship, financial inclusion, and sustainable economic growth across the Caribbean. But today, GECA’s story goes far beyond Corporate Social Responsibility- it’s about building entire ecosystems of economic opportunity that link the private sector with underserved communities through fina