Resilience in Uncertain Times: GECA’s Strategic Adaptations During COVID and Haiti’s Instability

When the world shut down in 2020, few businesses in Haiti were insulated from the dual crises that followed - a global pandemic and an unprecedented period of political and economic instability.

For GECA (Gestion d’Étude, Comptabilité et Audit), these challenges became an unexpected catalyst for growth.

Within weeks of the first lockdowns, GECA transitioned to a remote operations model, ensuring that client audits, accounting services, and financial consultations continued uninterrupted. What began as an emergency measure quickly evolved into a core strength - a flexible, tech-enabled workflow that allowed the firm to maintain high-quality service across borders, even as travel routes and infrastructure faltered.

This foresight proved invaluable as Haiti entered years of heightened volatility - fuel shortages, gang blockades, and disruptions that crippled many institutions. GECA’s ability to function remotely kept its clients connected to financial clarity and compliance when they needed it most.

Beyond business continuity, the firm’s boutique, client-first model strengthened relationships during this period. By offering bespoke advisory services - tailored to each client’s needs and realities - GECA not only preserved trust but grew its portfolio at a time when competitors and even major banks were withdrawing.

As co-founder Béatrice Gentil reflects: “Our strength has always been adaptability. We don’t offer standardized services - we co-create solutions that fit the moment, no matter how turbulent.”

From these years of uncertainty emerged a stronger, more agile GECA - one better prepared to guide clie

nts and partners through Haiti’s evolving financial landscape, with renewed purpose and resilience.

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